Group Companies
Positioning
We are an integrated film exhibition and Distribution Company operating a chain of multiplexes that offers a world class viewing experience to the consumer.
Introduction
The genesis of the business started of in the early 50’s when Mr. Gobindram Naoomal Shroff and Mr. Vasudev Naoomal Shroff formed a partnership firm by the name of Issardas Naoomal, with the main objective of financing Bollywood films. Some of their best known films financed are Dusham, Kafila, Chalti Ka Naam Gaadi, Jhumroo, Basant Bahar, Post Box 999, Howrah Bridge, Do Raaste, Guide, Evening in Paris, Aradhana, Night in London, Dharma etc.
By the mid 60’s the firm formed Maya & Co. and began acquiring film distribution rights and distributed them to theaters through M/s Chhabra Film Exchange. Holi aayee re, Mera Gaon Mera Desh, Dilli ka thug, Sazaa were films that Maya & Co. distributed during this period. The success of the films at the box office prompted the Shroff brothers to venture into the distribution trade. In early 70’s Mr. Shyam Shroff and Mr. Balakrishna Shroff (sons of Mr. Gobindram N. Shroff launched a partnership firm Shyamlal Balkrishna & Co. and exported various films like Prem Nagar, Julie, Chhaila Babu, Kinara to various overseas countries. Success of such films made Shroff brothers to launch Shringar Films in 1975.
By mid 90’s Shringar Films had achieved success in the distribution business with the launch of films like Qayamat se Qayamat Tak, Rangeela, Raja Hindustani, Bombay, Bandit Queen etc. In 1997, under Mr. Shravan Shroff’s leadership Shringar Films ventured into the exhibition business with programming of theaters as the company’s forte.
The Promoters have been instrumental in bringing the highest quality of entertainment to Indian movie audience with over 29 years of experience in distribution. The Shringar brand over the last several decades has stood for ethical and fair practices and transparent dealings. This is the core strength on which all our businesses are built. Our distribution and exhibition businesses are carried out through two entities namely Shringar Films Limited (SFL) and FAME INDIA LTD (formerly Shringar Cinemas Limited (SCL) respectively.
Our foray into Film Exhibition was led by Mr. Shravan Shroff. Our Film Distribution business continued to be spearheaded by Mr. Shyam Shroff and Mr. Balkrishna Shroff, who are amongst the most respected names in the Indian Film Industry.
After studying market dynamics and national movie trends and comparing them with the developed markets, we realized that the exhibition business in India will soon move away from the traditional standalone, poorly maintained theaters to high quality multi-screen set-ups, which are aimed at providing quality viewing experience to movie viewing audience. We realized that good content, high service standards and modern cinema halls will bring in the required competitive edge over other formats and thus increase footfalls in theaters. We therefore decided to expand our operations into the film exhibition business, by capitalizing on the vast untapped potential of the Indian multiplex business.
Currently, we operate 95 screens and 26488 seats across 12 cities in India with presence in states of Maharashtra, Gujarat, Haryana, West Bengal, Jharkhand and Karnataka.
We are an integrated film exhibition and Distribution Company operating a chain of multiplexes that offers a world class viewing experience to the consumer.
Introduction
The genesis of the business started of in the early 50’s when Mr. Gobindram Naoomal Shroff and Mr. Vasudev Naoomal Shroff formed a partnership firm by the name of Issardas Naoomal, with the main objective of financing Bollywood films. Some of their best known films financed are Dusham, Kafila, Chalti Ka Naam Gaadi, Jhumroo, Basant Bahar, Post Box 999, Howrah Bridge, Do Raaste, Guide, Evening in Paris, Aradhana, Night in London, Dharma etc.
By the mid 60’s the firm formed Maya & Co. and began acquiring film distribution rights and distributed them to theaters through M/s Chhabra Film Exchange. Holi aayee re, Mera Gaon Mera Desh, Dilli ka thug, Sazaa were films that Maya & Co. distributed during this period. The success of the films at the box office prompted the Shroff brothers to venture into the distribution trade. In early 70’s Mr. Shyam Shroff and Mr. Balakrishna Shroff (sons of Mr. Gobindram N. Shroff launched a partnership firm Shyamlal Balkrishna & Co. and exported various films like Prem Nagar, Julie, Chhaila Babu, Kinara to various overseas countries. Success of such films made Shroff brothers to launch Shringar Films in 1975.
By mid 90’s Shringar Films had achieved success in the distribution business with the launch of films like Qayamat se Qayamat Tak, Rangeela, Raja Hindustani, Bombay, Bandit Queen etc. In 1997, under Mr. Shravan Shroff’s leadership Shringar Films ventured into the exhibition business with programming of theaters as the company’s forte.
The Promoters have been instrumental in bringing the highest quality of entertainment to Indian movie audience with over 29 years of experience in distribution. The Shringar brand over the last several decades has stood for ethical and fair practices and transparent dealings. This is the core strength on which all our businesses are built. Our distribution and exhibition businesses are carried out through two entities namely Shringar Films Limited (SFL) and FAME INDIA LTD (formerly Shringar Cinemas Limited (SCL) respectively.
Our foray into Film Exhibition was led by Mr. Shravan Shroff. Our Film Distribution business continued to be spearheaded by Mr. Shyam Shroff and Mr. Balkrishna Shroff, who are amongst the most respected names in the Indian Film Industry.
After studying market dynamics and national movie trends and comparing them with the developed markets, we realized that the exhibition business in India will soon move away from the traditional standalone, poorly maintained theaters to high quality multi-screen set-ups, which are aimed at providing quality viewing experience to movie viewing audience. We realized that good content, high service standards and modern cinema halls will bring in the required competitive edge over other formats and thus increase footfalls in theaters. We therefore decided to expand our operations into the film exhibition business, by capitalizing on the vast untapped potential of the Indian multiplex business.
Currently, we operate 95 screens and 26488 seats across 12 cities in India with presence in states of Maharashtra, Gujarat, Haryana, West Bengal, Jharkhand and Karnataka.
| Year wise stages of evolution (Milestones) for the FAME Group | |
| 1950's | Started off as Movie Financer’s |
| 1960's | Started acquiring and releasing films. Formed Maya & Co and released movies like Dilli ka Thug, Sazaa etc |
| 1975 | Shyam Shroff and Balakrishna Shroff launched ‘Shringar Films’ and focused on release of earlier released films; and released them in untapped markets with a focused marketing strategy. |
| Upto 1990's | Established itself as a leading distributor Pre-dominantly western India centric Released an average of 10-12 movies per annum. Also established a reputation of niche products. Distributed movies for leading actors like Amitabh Bachchan, Shah Rukh Khan etc |
| 1995 | Ventured into Exhibition business by signing contracts for program management for theaters such as Gemini, Maratha Mandir (Matinee) |
| 1997 | Signed contract for program management of Cinemax theater at Goregaon, Mumbai, under the lease model |
| Upto 2000 | Provided management of programming services for many theaters in Mumbai on a contract basis. |
| 2001 | Investment by India Value Fund Trustee Company Private Ltd to fund expansion |
| 2002 | Launched Fame Adlabs Multiplex at Versova Mumbai. |
| 2004 | Launched Fame Malad, Fame Nasik. |
| 2005 | Launched Fame Raghuleela Kandivali and Fame Hiland Park Kolkata. |
| 2006 | Launched Fame Jai Ganesh Pune, Fame Raj Empire Surat, Fame Nakshatra Dadar, Thakur Fame kandivali & Fame Tapadia Aurangabad |
| 2007 | Launched City Pulse Anand, Thakur Fame Dahisar & Thakur Fame Movie Kandivali |
| 2008 | Launched Fame Lido Bengaluru and Fame South City Kolkata, Fame Raghuleela Vashi, Fame Shalimar Bharuch, Fame Shri Ram Dhanbad, Fame Neelyog Ghatkopar. |
| 2009 | Launched Fame Panchkula, Fame Shankar Nag Chitramandira, Fame Metro Junction Mall, Kalyan, Fame Forum Value Mall, Whitefield Bengaluru, Fame Seven Seas Vadodara, Fame Fun N Shop Pune. |
| 2010 | Launched Fame Vihar Vadodara and many more expected in the near future. |